2.23.2009
Dialogue around conceptual framework of our evolving logo
Okay--thanks naters, we're onto something, and I love the idea of remaining open to how the conceptual image evolves. Like the play with reclaiming revolutionary images. We may need a brake cable to attach to the globe :) one thing that seems important is to capture the idea of the multitude--the commons--as those who really create revolutionary change--and I think for all of us, it's through the daily act of riding a bike and all that's connected to that--lifestyle choices committed to sustainability, wellness, joy, community. I think the woman could represent that...What do we think? What comes to mind?
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does she need help?
ReplyDeleteI have played a little with some other concepts, involving multiples and here are a few thoughts:
ReplyDelete1. I really like the idea of lifting the world using the mechanical advantage of a bike crank, but the picture becomes very busy when I start adding people--not that busy is bad, but I think simpler is better for a logo
2. I have browsed through a bunch of vintage propoganda posters for this project--from the Spanish civil war, USSR, US wartime, Nazi, etc--and I have noticed some themes. Nazi and US wartime posters have either strong men or supportive women or couples, whereas revolutionary posters have either mixed groups of three, same sex pairs, or individuals--and the women are STRONG (very sexy.) I think the individuals represent the power of ordinary people, because they are always dressed as peasants or workers.
3. I watched Malcom X again last night. He puts a big emphasis on supporting women in the Nation of Islam movement, and his reason is that women are the first educators of the next generation, and need to be strong, healthy, and educated. Our circle is more enlightened with regard to gender roles, obviously, but the feminine spirit--whether in a man or a woman--is the nurturing one and getting kids into cycling and embracing alternative transportation has a big place in the co-op's mission, I believe. We have such a bias in popular culture toward worshiping fast cars, big trucks, etc--I can't wait to see what our kid's attitudes are when they leave the nest...
4. In 2009 Pullman, I think that men can identify and feel included with a strong woman image as representing "the people" more than women can feel included and identify if a strong proletariat man is substituted.
These are the thoughts behind my design, but it shoul be our design, so I am open to other's thoughts. This post makes it obvious that I have too much time on my hands:)
There is something in the way that you captured this Naters...
ReplyDeleteOur circle is more enlightened with regard to gender roles, obviously, but the feminine spirit--whether in a man or a woman--is the nurturing one and getting kids into cycling and embracing alternative transportation has a big place in the co-op's mission, I believe.
Followed by,
In 2009 Pullman, I think that men can identify and feel included with a strong woman image as representing "the people" more than women can feel included and identify if a strong proletariat man is substituted.
And I am so glad that you have so much time on your hands. What a gift. Let's keep rolling on this, and I think in the end, we'll have a logo that embodies our vision and endless hope for the world we live in.